Book

In the Mind of Natali Ardianto

My book, written for students, scholars, employees and budding entrepreneurs: how I grew up, what shaped the way I think, and the principles I build companies by.

Cover of In the Mind of Natali Ardianto

It starts with my childhood in a simple family and the setbacks that shaped how I think. I write about my family, about the experiences that changed my mindset, and about learning to gather knowledge without rushing.

Then comes the business: the principles of building a company, leading people and keeping the right mindset, the way I've used them in my own life and career.

Publisher
Metagraf, Tiga Serangkai
Published
2016
ISBN
978-602-366-347-7

Both links open Bacabuku.com.

What's inside

  1. 01Relearn & unlearn
  2. 02MVP
  3. 03Investors
  4. 04Hire fast, fire faster!
  5. 05The CEO
  6. 06Mindset
  7. 07Co-founders
  8. 08The market gap
  9. 09The emotional selling point
  10. 10Email as an asset
  11. 11A 10-year strategic plan
  12. 12Do the best
  13. 13Networking
  14. 14Family business and professionalism
  15. 15Impossible is nothing
  16. 16Presenting
  17. 17AIDA + SPIN
  18. 18Never say no to a customer